Project Scope.

Overview

Led concept development and strategy for “Got Content?”, a social media campaign for Reissdorf Alkoholfrei.

The campaign leveraged user-generated content, inviting audiences to share stories of their or their friends’ wildest moments under the influence, tagging the brand for a chance to win prizes.

Designed to drive organic engagement and brand awareness, the campaign encouraged authentic, shareable content that amplified reach and reinforced Reissdorf’s playful, sociable identity. It culminated in alignment with the renowned Cologne-based Carnival, where attendees could enjoy non-alcoholic refreshers to recharge and continue the festivities, connecting the online campaign to real-world experiences.

Deliverables included campaign concepts, creative messaging, content prompts, and a multi-platform rollout strategy.