Project Scope

Overview.

Co-led concept development, storyboarding, and creative direction in collaboration with Mark Issa Films for the one-take music video titled “Nasma”, featuring Abu Dhabi-based Sudanese rapper Lect.

Set in a barber shop, the video captures Lect freshening up in preparation for his off-screen love interest, Nasma.

Through a continuous shot, it blends intimate performance with an authentic setting, highlighting both the emotion of the song and the personal ritual of getting ready to impress someone special.