Project Scope.

Overview

Developed the concept and delivered a winning pitch proposal for Bosch, envisioning a phygital retail experience that blends physical and digital interactions.

The project explored ways to elevate the in-store customer journey, enabling seamless interaction with products and access to relevant information.

Leveraging both existing and conceptual technologies, including sensor and projection systems, the concept was designed to work within Bosch’s current infrastructure while introducing innovative touchpoints that enhance engagement and product discovery.